If you notice an increase in some views of your website without SEO, there are chances that you have become the victim of referral spam websites such as webmasters.com. Such sites send fake visitors to your site and create a mess in your Google Analytics data.
Referral spam has become a major problem for webmasters. If you are not familiar with this term, Andrew Dyhan, a leading expert of Semalt, emphasizes that it is traffic from spiders and bots that tend to show lots of visits in your Google Analytics data.
Since they are not humans and are not interested in your content, you will never be able to generate leads with referral spam and cannot run your business successfully on the internet. The pseudo traffic has been designed to show lots of hits in the Google Analytics, but the bounce rate is cent percent.
Stop Referral Spam to Your WordPress Websites
It is mandatory to stop referral spam in your Google Analytics if you want to enjoy a successful business on the internet. You must block it in your WordPress website. For this, you should keep in mind a few things. Referral spam plugins have been designed to block known bots and spiders in the WordPress, thus saving a lot of time of the webmasters. You can customize and adjust the settings of your domains and get rid of that 403 error that might cause plenty of problems for your site.
What is Referral Spam?
Referral spam, as already mentioned, are bots and spiders that hit your websites and try to create backlinks for you from their non-genuine stats. They penetrate your sites and cause a lot of problems. Thus, it is essential to block them both from your Google Analytics and WordPress. Here the easy ways to deal with referral spamming and bots.
1. Use htaccess files
You can use .htaccess files to block and remove them from your website. It is a time-saving method and gives plenty of benefits to the webmasters. If you are new to Google Analytics, you should open your account and read everything about the htaccess rules and regulations. Use them as a baseline and get rid of referral spam in your WordPress sites.
2. Install the Referral Spam Blocker Plugins
It’s true that a lot of plugins are available in WordPress to block referral spam to a great extent. But when you are selecting a relevant plugin, you should make sure that it has received positive reviews from the previous users and five stars. You can customize its settings based on your domain name, keywords, and website’s niche.
3. Filtering in Google Analytics
Before you think of filtering in Google Analytics, let me tell you that it will not block the spiders and bots from reaching your website. Instead, it is only beneficial to get rid of unwanted traffic and referral spam that might have penetrated your Google Analytics account. So, you can filter the referral spam in Google Analytics to protect your WordPress websites from possible threats.
If you need further assistance, you can reach us anytime or consult the WordPress experts who are there to help you know everything about the security of websites.