A Recent study revealed that the first page of Google receives 95% web traffic while other pages receive only 5% of less of total traffic. Here comes the importance of SEO in Sydney.
So, what does SEO stands for? Search Engine Optimization – It means optimizing your website to make it be one of the first results in Google SERPs when people enter certain search query/keywords/key phrases.
Optimizing your website to rank higher in search engine result page will help your business a lot. So read on the below tips to rank your website high in Google’ Search Results.
Tip #1: Publish Informative, Interesting and Relevant Content
High-Quality Content is always the No. 1 key to drive more traffic to your website. The more traffic you gain, the better rankings you achieve! While creating quality content, make sure to include the right key phrases and repeat the keyword numerous times all the way through the page and most importantly one time or twice in the beginning and concluding paragraphs.
Don’t forget to use italics, bold, emphasis tags and heading tags to highlight keyword phrases, but you should not overdo it.
Tip #2: Update the Content Regularly With Fresh and Unique Content
Regularly updating the content with fresh and unique content is the main key indicator to drive more traffic to your website thus increasing the website rankings. Don’t forget to include Meta data including Meta title, and Meta description in the relevant field.
Tip #3: Create Relevant and Quality Backlinks to Your Website
Focus on creating anchor texts, i.e. instead of placing hyperlinks for the phrases like Click Here or Visit Us, keep the links in the form of anchor text, i.e. Top SEO Company in Sydney – Giving links like this will increase your search engine rankings with the ranking of every page you are linking to.
Tip #4 – Use Proper Alt Tags
Make sure to describe the images, and videos embedded in your site using proper alt tags. They permit search engines to find your web page, which is critical—especially for persons who practice text-only web browsers.
Other Tips to Follow to Rank Higher in Google Search Engines
- Avoid having duplicate pages
- Make sure to include keywords in your website description. Write a short description of your website and include your most valuable keywords
- For each 250 words of web page content, try to include 2-3 mentions of the keyword you are targeting for that page.
- Google loves frequently updated websites and fresh content, so update your blog once/twice a week.
- Search Engines appreciate the unique and fresh content. So write the blogs yourself, and don’t just copy from different websites or blogs.
These are the tips you need to follow to rank higher in search results.